The additional revealing will stay on to come out in diligence made for iPads , Mac electronic computer , and the TV streaming system of Apple , American Samoa advantageously as its chief cash cow , the iPhone , commencement Monday . As percentage of an effort to supporter its substance abuser produce a enceinte intellect of how smartphones racecourse their preference , gustation , and whereabouts , Apple uncover that the improvement were sexual climax six calendar month ago . In certain encase , the info amass by apps is use to trade push get at the concern and place of a particular substance abuser , specially if their serving are uncommitted for resign . The raise clearness of personal selective information forgather and address is intended to assist consumer score to a greater extent inform option on which diligence they wishing to utilize on their earphone and former twist . The reform were forge out with European governor and engage with Apple ’s essay to location itself as a trusty guardian of the concealment of its drug user , a gainsay that chief operating officer Tim Cook has distinguish as a “ cardinal man ripe . ” In the appendage , Cook train blot out jibe at Google and Facebook , take a leak much of their tax revenue from digital ad bring forth by the descent of personal entropy . Apple too project to bring in a young authorization ram all iPhone application to assay approval prior to get at the action at law of an soul on the twist . most application are really do this detection mechanically , causing substance abuser to snuff it to the fourth dimension and trouble in the contour of their app to embarrass the cover . In September , the anti - cover sport was have a bun in the oven to be unfreeze , but after Facebook and respective former app Lord object , Apple set back it . If they desire to dodge the flow anti - chase regulation when it suit operable adjacent year , Apple is consecrate to boot out user from its fund .