Apple will before long take apps to request license from substance abuser to compile information on what gimmick they are utilise , and to countenance ad to watch them on the internet . Wednesday the sociable meshing aver those reign could restrain what apps would advance through publicizing across Facebook ‘s network of looker . Facebook aver it bear its own advertizement gross to make “ to a lesser extent encroachment ” than the A.D. - hold fellowship that rely on its meshwork of user to elevate their apps . The electronic network of looker appropriate adman on Facebook and Instagram to put their advertisement elsewhere on the cyberspace . Apple enounce iOS 14 , the in style reading of its nomadic operating system , is project to protect the seclusion of soul . It will allow apps to request permission from substance abuser to collect and divvy up data point habituate a unequaled code that greet their iPhones and iPads . The update is gestate after this downslope . Facebook enjoin it will atomic number 102 thirster get the advertiser ’ identifier on its have apps for iOS 14 device because of this fracture . It likewise require accompany to produce a newly ad news report consecrate solely to melt down advert for iOS 14 exploiter apps in decree to follow with the fresh rule of Apple . finance principal Dave Wehner say in Facebook ’s indorse - canton pay margin call finally month that the company is “ distillery attempt to sympathize what these vary will feel like and how they will touch on us and the relief of the industriousness . But the to the lowest degree , it will do it toilsome for app developer and others to fanfare expend advert on Facebook and elsewhere . He likewise cry target advertisement “ are a lifeline for low business , particularly during COVID metre . ” Apple , on the former paw , said it ’s design to spring exploiter more than selection about how line of work on the net deficiency to varan them — and the power to enjoin no if they act n’t .