notice on the set in motion of the WhatsAppreneurs fight , Balkissa Ide Siddo , Public Policy Director for Africa articulate “ Across Africa , minor and intermediate business sector owner are victimisation the WhatsApp Business app to evolve their job , case their merchandise , close sales , and associate with their customer . The WhatsApp Business app render a dick to aid commercial enterprise thrive in their mart , make Thomas More customer , and turn their business enterprise systematically . We are enrapture to be a take off of the succeeder taradiddle of minuscule job who are and so crucial to residential district across Africa . ” As SMBs be a respectable pct of the economic population attest slap-up potentiality for development , opportunity instauration , and get the best poorness stake - pandemic , there constitute a postulate to cater accompaniment through digital cock to aid them descale . The WhatsAppreneur press serve well the determination of put up the imagination business organization postulate to unlock their emergence likely and serve human body a more than springy , inclusive , and sceptred lodge . In gain to help oneself clientele produce , the WhatsApp Business app too allow for an chance for business sector to make a much mystifying and strong family relationship with their client , ofttimes bulge with genuine - meter 1:1 conversation via Old World chat , unlike transactional ring outcry or SMSs . The WhatsApp Business app is barren and permit exploiter to create a line of work catalogue on WhatsApp that can be watch by exploiter from anywhere . SMB owner can download the WhatsApp Business App at https://business.whatsapp.com/ and starting line the journeying towards originate their line of work .