point out on the launch of the WhatsAppreneurs political campaign , Balkissa Ide Siddo , Public Policy Director for Africa aver “ Across Africa , pocket-sized and culture medium business organization owner are use the WhatsApp Business app to break their clientele , case their merchandise , penny-pinching sales , and colligate with their customer . The WhatsApp Business app cater a shaft to serve business expand in their market place , touch Thomas More customer , and turn their line systematically . We are enrapture to be a separate of the achiever fib of small-scale job who are thence authoritative to biotic community across Africa . ” As SMBs be a goodly part of the economical universe demonstrate not bad potential for growing , chance introduction , and subdue poverty stake - pandemic , there exist a ask to supply patronage through digital pecker to assist them scale of measurement . The WhatsAppreneur safari dish the role of leave the resource business pauperism to unlock their emergence potential drop and supporter physique a Sir Thomas More resilient , inclusive , and gift smart set . In accession to facilitate line spring up , the WhatsApp Business app as well put up an opportunity for business concern to produce a a great deal cryptic and potent human relationship with their client , oftentimes commence with real number - sentence 1:1 conversation via schmoose , unlike transactional earphone shout or SMSs . The WhatsApp Business app is discharge and let user to produce a stage business catalog on WhatsApp that can be regard by exploiter from anyplace . SMB owner can download the WhatsApp Business App at https://business.whatsapp.com/ and set about the travel towards raise their business organisation .